Anyone doing cross-border knows the work isn't one job, it's five: watching the stores, answering enquiries, writing listings, working out restocks, keeping the books. Do all five yourself and everything runs half a beat late. Hire five people and the order volume doesn't cover the salaries. On the avatar team page there's an option to build from a template. Pick the cross-border one and all five roles arrive at once. Each claims a ready-made built-in avatar that comes with its own skills — and its own limits.
The focus field matters more than the company name
The company name and the one-line description help the avatar understand what you sell. But what actually shapes its daily judgement is the third field: the focus for this stage. Leave it blank and it uses the defaults: never go out of stock, reorder any SKU with under 14 days of cover, keep ad spend inside the range you set. Write "bring the return rate down this quarter" instead and what it watches changes — same data, different priorities.
Before
- Create each avatar, write each job description
- Work out and configure each role's permissions yourself
- Miss one and it may act outside its lane
After
- Pick the template; five roles arrive with their limits
- Untick the roles you don't need
- Anything that spends money defaults to asking you
What the template saves isn't the 40 minutes. It's having to work out in advance what each role shouldn't be allowed to touch.
I only need two of the five roles. Do the rest cost me anything?
No. Untick them when you build the team. Roles that never join don't consume energy, and you can add one later on its own if you need it.
I already have avatars I built myself. Can I still use a template?
Yes. The template builds an additional team and doesn't touch the avatars you already have. The new team and your existing avatars stay independent of each other.

